- To become the trusted voice of the Asian lubricants industry;
- To support the development of high quality lubricants through our influence;
- To provide exceptional value to our members.
We work closely with our members, government institutions, affiliated agencies and the general public to build trust, employing a persuasive yet collaborative approach.
We remove barriers to innovation and the production of quality lubricants whether they are regulatory, knowledge-based or practical issues.
Our goal is to provide exceptional value to our members, tailored to their individual requirements, regardless of the size or type of lubricant manufacturer.
- Gain recognition from Asian governments and their agencies as the leading authority in the region’s lubricants industry.
- Promote a favourable public perception of the Asian lubricant sector and align with organisations that help achieve this goal.
- Establish strong working relationships with national and international associations sharing comparable objectives.
- Seek affiliation with ‘like minded’ bodies such as ILMA, UEIL, STLE, ELGI, NLGI.
- Generate awareness among user industries.
- Enable collaboration between companies to promote innovation and growth.
- Bridge the gap between policy, research and practice.
- Provide input to international technical industry bodies.
- Identify, monitor, report and respond to public policy issues affecting the Asian lubricants industry.
- Promote industry best practice and guidance on ethical standards in the region, for example – tackling the threat of product counterfeiting.
- Build a strong organisational structure that caters to the needs of all members and enhances innovation.
- Provide an effective networking environment and nurture member participation.
- Protect and advance member interests in industry wide issues.
- Act as a ‘clearing house’ for the distribution of technical knowledge.
- Develop and implement effective education and communication initiatives to delineate advice, information, news, legislative change, and encourage professional development.
- “It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.”