Our Vision
- To become the trusted voice of the Asian lubricants industry;
- To support the development of high quality lubricants through our influence;
- To provide exceptional value to our members.
Trust
We work closely with our members, government institutions, affiliated agencies and the general public to build trust, employing a persuasive yet collaborative approach.
Influence
We remove barriers to innovation and the production of quality lubricants whether they are regulatory, knowledge-based or practical issues.
Value
Our goal is to provide exceptional value to our members, tailored to their individual requirements, regardless of the size or type of lubricant manufacturer.
Our Goals
- Gain recognition from Asian governments and their agencies as the leading authority in the region’s lubricants industry.
- Promote a favourable public perception of the Asian lubricant sector and align with organisations that help achieve this goal.
- Establish strong working relationships with national and international associations sharing comparable objectives.
- Seek affiliation with ‘like minded’ bodies such as ILMA, UEIL, STLE, ELGI, NLGI.
- Generate awareness among user industries.
- Enable collaboration between companies to promote innovation and growth.
- Bridge the gap between policy, research and practice.
- Provide input to international technical industry bodies.
- Identify, monitor, report and respond to public policy issues affecting the Asian lubricants industry.
- Promote industry best practice and guidance on ethical standards in the region, for example – tackling the threat of product counterfeiting.
- Build a strong organisational structure that caters to the needs of all members and enhances innovation.
- Provide an effective networking environment and nurture member participation.
- Protect and advance member interests in industry wide issues.
- Act as a ‘clearing house’ for the distribution of technical knowledge.
- Develop and implement effective education and communication initiatives to delineate advice, information, news, legislative change, and encourage professional development.
- “It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.”